Media Events Calendar – September 2018
As a part of Australian Associated Press, we have leveraged our relationship with the newsroom to show you what upcoming…
How to Write a News Release for an Event
Even with all the new aged media, getting coverage from the media can still make a big impact on the…
The icing on the cake of a press release: Additional assets
A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…
Crafting effective press releases: Headlines first
Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…
Changing the Calendar in the Name of a Good Cause
If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…
Events: How to Get The Media Coverage You Want
Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…
Eight key ingredients to craft the perfect media release
We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…
Press Release or Press Delete: Five Things Journalists Hate
Press releases are a great source of content for journalists. But when your target audience has made their living out…