Media Events Calendar – December 2018

‘Tis the season of festivities, holidays and summer. With so many festive events and New Year planning, it can be…

Media Events Calendar – November 2018

    As a part of Australian Associated Press, we have leveraged our relationship with the newsroom to show you…

Media Events Calendar – October 2018

As a part of Australian Associated Press, we have leveraged our relationship with the newsroom to show you what upcoming…

Media Events Calendar – September 2018

As a part of Australian Associated Press, we have leveraged our relationship with the newsroom to show you what upcoming…

news release for an event

How to Write a News Release for an Event

Even with all the new aged media, getting coverage from the media can still make a big impact on the…

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

A formula for effective press releases: Well positioned content and genuine news angles

There is an almost universal formula that your press releases should say what they need to say, and tell the…

Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…