How to Write a News Release for an Event
Even with all the new aged media, getting coverage from the media can still make a big impact on the…
The icing on the cake of a press release: Additional assets
A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…
A formula for effective press releases: Well positioned content and genuine news angles
There is an almost universal formula that your press releases should say what they need to say, and tell the…
Crafting effective press releases: Headlines first
Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…
Changing the Calendar in the Name of a Good Cause
If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…
Events: How to Get The Media Coverage You Want
Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…
Eight key ingredients to craft the perfect media release
We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…
Press Release or Press Delete: Five Things Journalists Hate
Press releases are a great source of content for journalists. But when your target audience has made their living out…