Embargoes: what you should know about them and when you should use them
An embargo is a direction or request on a media release that the information be kept confidential until a specified…
PR Profile: the perks and challenges of tourism and travel PR
PR Profile with Philip Engelberts Born in the Netherlands, Philip Engelberts moved to Australia in the late 90s and founded…
Federal Budget announcement: How to make your press release stand out
With the 2021-22 Federal Budget announcement coming up on Tuesday 11 May, now’s the time to get prepared to add…
Owned, earned and paid media — the pros and cons.
With so many diverse PR strategies being used today, it can be hard to know what will deliver the greatest…
Is the press release dead? Journalist survey finds traditional PR practices remain the most effective
The PR, marketing and communications industries are constantly evolving to adapt to new technologies and trends. In recent years PR…
Get to know PR expert Kintae Teen
A dedicated and energetic media sales professional, Kintae’s career has transcended multiple platforms including digital, print and radio. She has…
Inspiring gender equality campaigns
It’s hard to believe, but with March now just around the corner this means International Women’s Day (IWD) is rapidly…
Leveraging multimedia: How one press release led to a Times Square billboard and 234 news articles.
BACKGROUND In 2022, Polish daredevil Tomasz Kozlowski will attempt to break the current world record for the highest parachute jump…