Owned, earned and paid media — the pros and cons.
With so many diverse PR strategies being used today, it can be hard to know what will deliver the greatest…
Is the press release dead? Journalist survey finds traditional PR practices remain the most effective
The PR, marketing and communications industries are constantly evolving to adapt to new technologies and trends. In recent years PR…
Get to know PR expert Kintae Teen
A dedicated and energetic media sales professional, Kintae’s career has transcended multiple platforms including digital, print and radio. She has…
Inspiring gender equality campaigns
It’s hard to believe, but with March now just around the corner this means International Women’s Day (IWD) is rapidly…
Leveraging multimedia: How one press release led to a Times Square billboard and 234 news articles.
BACKGROUND In 2022, Polish daredevil Tomasz Kozlowski will attempt to break the current world record for the highest parachute jump…
6 ways images can make or break your press releases
Sending an image with your press release should be a no brainer to increase your chances of coverage, but are…
Transforming data into news: the best data investigations and visualisations in the media in 2020
The digital age has changed many of the ways we present and view information in the media. Data is no…
5 great PR and Marketing campaigns inspired by international events
Important dates and events can provide a great backdrop or inspiration for PR and marketing campaigns. Here is a selection…