---
title: "Editor's Press Release of the Month | Australian researchers make breakthrough discovery on major global health threat: antibiotic resistance"
description: Discover how Australian researchers at Monash University have made a groundbreaking discovery on antibiotic resistance, offering a solution to a major global health threat. Explore the impact of this research in the latest press release.
---

[Media Research Information and Insights ](https://www.medianet.com.au/blog)

# [Editor's Press Release of the Month | Australian researchers make breakthrough discovery on major global health threat: antibiotic resistance](https://www.medianet.com.au/blog/editors-press-release-of-the-month-australian-researchers-make-breakthrough-discovery-on-major-global-health-threat-antibiotic-resistance)

 Written by [Russell Armour](https://www.medianet.com.au/blog/author/russell-armour) | Aug 29, 2024 11:37:22 PM

With a press release practically overflowing from the [7 News Values](https://www.medianet.com.au/blog/six-ways-to-elevate-your-pr) in journalism, Monash University’s breakthrough research on antibiotic resistance taps into and offers a solution to a concerningly hot topic with major implications for global healthcare. 

## **Headline/Opening Paragraph **

Australian researchers make breakthrough discovery on major global health threat: antibiotic resistance

Right off the bat in the headline, Monash lets us know that this is a local study by “Australian” researchers **(news value: proximity)** which has a major global healthcare impact **(news value: impact)** on the hot topic issue of antibiotic resistance **(news values: relevance/currency and timeliness) **to** **immediately catch journalists’ attention. It is quite a feat to manage to convey four news values in such a short headline.

On a grammar point, the use of a colon in headlines is a great tactic to spotlight key terms, phrases and for brevity.

The first paragraph provides further explanation in a single succinct sentence, with all the vital information for time-poor journalists.

## **Pro tip - Original research on a hot topic**

While it is fine to quote another organisation’s research (briefly!) to make your point in a press release (newsjacking/piggybacking), it will be seen as a** *****reactive*** press release by newsrooms if you’re not offering a ***new perspective/angle*** on the issue. This is especially true when it comes to health-related content. If you aren’t providing original research and commenting on another organisation's research, consider offering your spokesperson to comment further in a Talent/Media alert type of press release.

## **Level-up opportunity**

The quotes in this press release don’t appear until the sixth paragraph. It is important to work a spokesperson’s quotes into the second paragraph to give the content credibility as early as possible. For effective press release writing, a first paragraph should contain the “Who, What, When, Where, Why and How” then segue into quotes in the following paragraph. Expect that quotes are the only item in a press release journalists will lift *verbatim* to use in their articles.

 

To learn more, read [4 common mistakes to avoid in your press release](https://www.medianet.com.au/blog/four-common-mistakes-to-avoid-in-your-press-release).

[View full post](https://www.medianet.com.au/blog/editors-press-release-of-the-month-australian-researchers-make-breakthrough-discovery-on-major-global-health-threat-antibiotic-resistance)

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