Belle'Botanique Develops a Novel Approach Mediated by Botanical Actives to Combat Harmful Effects of Air Pollution on the Skin.
Belle’Botanique Develops a Novel Approach Mediated by Botanical Actives to Combat Harmful Effects of Air Pollution on the Skin.
Adelaide, December 19– Belle’Botanique Pty Ltd a South Australian company announced today that it has discovered new anti-pollution technologies for skincare using botanical actives. The importance of topical products to combat harmful effects of air-pollution is rising as consumers around the world are living in urban environment.
PM 2.5 and PM10
According to the studies, the average annual exposure to particulate matter (PM2.5) in the major cities around the world may be well above the World Health Organization air quality guidelines of 10 micrograms per cubic meter.
PM (Particulate Matter) has more skin-damaging effect than any other pollutant. The most health-damaging particles are those with a diameter of 10 microns or less, (≤ PM10), which can penetrate through the skin and lodge inside the lungs.
Skin Damaging Effects
· Dry skin conditions leading to eczema and psoriasis
· Dark spots
· Uneven skin tone
· Enlarged pores
· Premature lines and wrinkles
· Allergies, redness and detrimental to immune system
“Air -pollution is a growing concern around the world. Maintaining a healthy skin with an even skin tone, free of dark spots, is the key of a radiant youthful skin. Understanding biochemical pathways and mechanism through which particulate matter affects the skin has led Belle’Botanique to develop ‘L’elixir’ series of skincare products,” said Manoj Jain, Director of Research and Development at Belle’Botanique. “It is our foundational value to develop our products in a way that respects human health and the environment and enhances quality of life.”
L’elixir series of products contain ECTOIN an eco-certified and clinically proven ingredient against air pollution.
Enriched with Proven Botanicals
Sarsaparilla: skin detoxifier and skin-purifying
Echinacea: an immune system booster.
Astragalus Root: enhances skin resilience to stress and external aggressions
Amla Berry: for an even skin tone, free of dark spots.
Green Tea: as an anti-oxidant and protection from the sun.
The products are now available at www.bellebotanique.com.au with Free Shipping by a secure courier.