Enhance Your Skills

No matter your experience level, our media training courses are designed to enhance your working knowledge and practical skills


AAP has developed public and custom workshops to enhance your skills and get the media’s attention


Our courses are designed for all levels of experience and run by expert media trainers


Discover effective press release writing skills, what journalists want, how the media works and more

Federal Budget Media Release Strategy Course

With the Federal Budget 2017-18 fast approaching, it’s time to ensure your media strategy is in place to react to the measures announced.


For the first time ever, this half day Media Release Strategy course will focus entirely on the Federal Budget and how you can ensure your organisation has a voice. The workshop will detail:

  • How too strategically prepare your release
  • Articulating your organisation’s/sector’s response
  • React quickly
  • Crafting quotes for maximum impact
  • Ruthless editing of your material
  • Using multimedia to your advantage
  • Pitching and following up – be a talker, not a stalker
  • Special guest: Meet an AAP journalist who has been, and will be again in the lock-up on the Budget night. Find out what it’s like and what to look out for in the announcement


  • All levels of media experience will benefit from this course
  • Communications professionals preparing their media strategy and responses to the Federal Budget announcement
  • Organisations wanting to know more about what journalists will need from them for their budget analysis

Come along, bring your own material and be prepared for what the Federal Budget 2017-18 announcement will throw your way.

Unable to attend this date? Email us at mediatraining@aap.com.au to be notified if additional dates are released.

Effective Media Release Writing Course

Master the perfect press release by learning how to identify news angles, approach journalists and increase your chances of pick-up.


Delivered by accredited media trainers with extensive experience, the course will cover a broad range of topics, from press release writing to managing the media.

  • The key ingredients journalists look for in every release
  • Find the hook to reel in reporters
  • Structure a release to the media’s expectations
  • Learn the media-friendly language and layout
  • Crafting quotes for maximum effect
  • Strategically planning your release
  • When and how to distribute your release
  • Pitching and following up – be a talker, not a stalker!


  • All levels of media experience will benefit from this course
  • Communications professionals wanting to develop or refresh their skills in writing releases
  • Organisations wanting to know more about the media and what journalists want

100% of attendees would recommend it to others! 

Unable to attend the upcoming dates? Register your interest for future dates.

Custom Media Training Courses

Medianet can tailor a course to suit your organisation’s needs and budget. If you have a specific request, our trainer is available to speak to you to devise a customised solution that meets your exact needs and helps you to achieve your goals.


  • Mixture of course material from interview techniques to press release writing
  • Choose your venue – whether it’s at your office or ours
  • Flexible group sizes from one-on-one sessions to a large seminar environment
  • All courses include scoping and objective planning

Click Here to request a quote for custom media training.


Our trainers

The course is led by AAP’s primary and accredited media trainers. With extensive experience in journalism and corporate media relations, our trainers enable the delivery of courses based on an organisation’s best interests in conjunction with journalistic requirements.