MEDIAtlas

MEDIAtlas is Australia's only online global media intelligence tool and PR contact management system.

MEDIAtlas is the database of choice for clients targeting the media. Updated daily by our research team, it contains details of more than 450,000 journalists and freelance writers around the world. This includes 24,000 media contacts in Australia, NZ and the Pacific.

Key Benefits:

• Requires no special software to install. Fully accessible online giving you immediate access to the most up to date local and global media contacts from any computer, any place and at any time.
• Build and maintain your own targeted media lists.
• Secure password protected system to ensure your lists are seen only by you.
• Distribute media releases to journalists via their 'Preferred Delivery Method'
• Cost effective with complimentary customer assistance 24 hours a day, 7 days a week.

How can I use MEDIAtlas?

Research the Media
Comprehensive Australian media and editorial data, sourced by AAP's media research team, allows you to target journalists by subject area, media outlet type, job role, geographic region and geographic coverage. MEDIAtlas also includes information such as ABC Circulation figures and Roy Morgan Readership figures for all audited media outlets.

Manage media contacts
Easy-to-use list creation and management tools free up your time. Select a list of journalists to target, edit the list to your specific needs and then receive full contact details in minutes. This allows you to concentrate and spend your time on other parts of your campaign.

Distribution
Fast and reliable distribution to the media at the touch of a button via their 'preferred delivery method' of either fax or email. You can also send your release via the AAP Newswire through MEDIAtlas.

Team working
Maximise productivity and costs by sharing one data source of information with your local, national and international colleagues - all via the internet.

Reputation Management and Campaign Planning
Powerful system tools help you track your organisation's correspondence with the media to ensure efficient and consistent relations with important media contacts.

Support
Medianet offers Client Services support 24/7, full initial training and regular refresher courses at no extra charge.

For more information:

Phone: (02) 9322 8686
Email: medianet@aap.com.au