Discover the essentials on what you need to ensure your press release gains the media's attention and the run it deserves. Through this course, you will gain advanced knowledge on how to perfect your pitch and plan an effective media strategy. Covering a broad range of topics from press release writing to managing the media, this course will ensure that your media efforts never go to waste.
Run by AAP's accredited media trainer who has worked both as a journalist and in the PR industry, your training will be delivered from both perspectives. You will walk away having learnt how to identify news angles, when and how to approach journalists and how to write the perfect press release.
Learn how to build a better pitch and refine your press release writing in just one day!
9:00am - 10:30am
10:30am - 11:00am
12:30pm - 1:00pm
1:00pm - 3:00pm
3:00pm - 3:15pm
11:00am - 12:30pm
What makes news, finding an angle and news values explained
Morning tea break
Different needs of multiple media and structuring a release
Media-friendly language, write and workshop your release
Afternoon tea break
Spot a good and bad release and distributing releases - who to target, when and how
3:15pm - 4:00pm
4:00pm - 5:00pm
Feedback and event close
KEY TAKEAWAYS FROM THIS COURSE
Created for all levels of media experience
Key ingredients every journalist looks for in every release
Find the hook to reel in reporters
Industry standard on language and structure
How to pitch and follow-up
LIMITED TICKETS AVAILABLE
Are you a not-for-profit or would you like two or more tickets? Contact us for a special quote at firstname.lastname@example.org or (02) 9322 8140
Workshops are restricted to small groups to provide more individualised attention
27th February 2019
19th June 2019
13th June 2019
"It's been great to get back to the basics, how to package up material and what journalists look for."
- PR & Social Media Assistant
"It has improved my understanding of how to pitch to journalists & develop engaging content."
- Comms & Events Coordinator
- Media & Comms Advisor
"I have had a great experience, learned a lot and grown in confidence."
YOU'RE IN GOOD COMPANY
Be among the hundreds of companies who have attended AAP's Writing and Pitching to Journalist Workshop
Level 6, 3 Rider Boulevard
1300 616 813
For more information regarding the event and agenda, please contact us at email@example.com or (02) 93228140
Level 8, 40 City Road,
1300 616 813