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Writing and Pitching to Journalists Workshop

Discover the essentials on what you need to ensure your press release gains the media's attention and the run it deserves. 

Throughout this course, you will gain advanced knowledge on how to perfect your pitch and plan an effective media strategy. Covering a broad range of topics from press release writing to managing the media, this course will ensure that your media efforts never go to waste.

Run by Medianet's accredited media trainer who has worked both as a journalist and in the PR industry, your training will be delivered from both perspectives. You will walk away having learnt how to identify news angles, when and how to approach journalists and how to write the perfect press release.

Learn how to build a better pitch and refine your press release writing in just one day!

Finding the hook

Hook your readers and improve your open rates with tips on press release subject lines and headlines. Practice writing your own release and workshop them with our media trainer

Pitching and following up

Identify who to target your pitch to. As well as when and how to pitch so that your chances of media pick-up are optimised

Key takeaways from this course

Industry standards

Differentiate the needs of multiple media outlets, including value-adds for TV or radio and the use of embargoes 

Key ingredients of a release

Uncover the needs of journalists across multiple media, including media-friendly language, story angles, news value and structure of the release

2020 Dates to be announced

Each workshop is limited to 12 seats

Are you based outside of Sydney or Melbourne and would like tailored training for your organisation?

Contact us on (02) 9322 8140 or email for a custom quote.

Register your interest in a Writing and Pitching to Journalists Workshop

"It's been great to get back to the basics, how to package up material and what journalists look for."

- PR & Social Media Assistant

"It has improved my understanding of how to pitch to journalists & develop engaging content."

- Comms & Events Coordinator

- Media & Comms Advisor

"I have had a great experience, learned a lot and grown in confidence."


2 Holt Street,

Surry Hills, NSW

Australia 2010

1300 616 813




For more information regarding the event and agenda, please contact us at or (02) 93228140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813