Throughout this this course, you will gain advanced knowledge on how to perfect your pitch and plan an effective media strategy. Covering a broad range of topics from press release writing to managing the media, this course will ensure that your media efforts never go to waste.
Run by AAP's accredited media trainer who has worked both as a journalist and in the PR industry, your training will be delivered from both perspectives. You will walk away having learnt how to identify news angles, when and how to approach journalists and how to write the perfect press release.
Learn how to build a better pitch and refine your press release writing in just one day!
Finding the hook
Hook your readers and improve your open rates with tips on press release subject lines and headlines. Practice writing your own release and workshop them with our media trainer
Pitching and following up
Identify who to target your pitch to, when and how to pitch to optimise your chances of media pick-up
Key takeaways from this course
Differentiate the needs of multiple media outlets, including value-adds for TV or radio and the use of embargoes
Key ingredients of a release
Uncover the needs of journalists across multiple media, including media-friendly language, story angles, news value and structure of the release
Are you a not-for-profit or would you like to bring along two or more people? Contact us for a special quote at email@example.com or (02) 9322 8140
Workshops are restricted to small groups to provide more individualised attention
More dates to be announced
Limited to 12 seats
"It's been great to get back to the basics, how to package up material and what journalists look for."
- PR & Social Media Assistant
"It has improved my understanding of how to pitch to journalists & develop engaging content."
- Comms & Events Coordinator
- Media & Comms Advisor
"I have had a great experience, learned a lot and grown in confidence."
Level 6, 3 Rider Boulevard
1300 616 813
For more information regarding the event and agenda, please contact us at firstname.lastname@example.org or (02) 93228140
Level 8, 40 City Road,
1300 616 813