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Writing and Pitching to Journalists Workshop 

 Full-Day Course

Discover the essentials on what you need to ensure your press release gains the media's attention and the run it deserves. Through this course, you will gain advanced knowledge on how to perfect your pitch and plan an effective media strategy. Covering a broad range of topics from press release writing to managing the media, this course will ensure that your media efforts never go to waste.

Run by AAP's accredited media trainer who has worked both as a journalist and in the PR industry, your training will be delivered from both perspectives. You will walk away having learnt how to identify news angles, when and how to approach journalists and how to write the perfect press release.

Learn how to build a better pitch and refine your press release writing in just one day!




9:00am - 10:30am

10:30am - 11:00am

12:30pm - 1:00pm

1:00pm - 3:00pm

3:00pm - 3:15pm

11:00am - 12:30pm

What makes news, finding an angle and news values explained

Morning tea break

Different needs of multiple media and structuring a release

Lunch break

Media-friendly language, write and workshop your release

Afternoon tea break

Spot a good and bad release and distributing releases - who to target, when and how

3:15pm - 4:00pm

4:00pm - 5:00pm

Feedback and event close


Created for all levels of media experience

Key ingredients every journalist looks for in every release

Find the hook to reel in reporters

Industry standard on language and structure

How to pitch and follow-up


Are you a not-for-profit or would you like two or more tickets? Contact us for a special quote at or (02) 9322 8140 

Workshops are restricted to small groups to provide more individualised attention


exc. GST

Melbourne, VIC

Full-Day Workshop 

19th June 2019


exc. GST

Sydney, NSW

Full-Day Workshop 

13th June 2019

"It's been great to get back to the basics, how to package up material and what journalists look for."

- PR & Social Media Assistant

"It has improved my understanding of how to pitch to journalists & develop engaging content."

- Comms & Events Coordinator

- Media & Comms Advisor

"I have had a great experience, learned a lot and grown in confidence."



Be among the hundreds of companies who have attended AAP's Writing and Pitching to Journalist Workshop

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813




For more information regarding the event and agenda, please contact us at or (02) 93228140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813