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Writing and Pitching to Journalists Workshop 

Discover the essentials on what you need to ensure your press release gains the media's attention and the run it deserves. 

Throughout this course, you will gain advanced knowledge on how to perfect your pitch and plan an effective media strategy. Covering a broad range of topics from press release writing to managing the media, this course will ensure that your media efforts never go to waste.


Run by AAP's accredited media trainer who has worked both as a journalist and in the PR industry, your training will be delivered from both perspectives. You will walk away having learnt how to identify news angles, when and how to approach journalists and how to write the perfect press release.

Learn how to build a better pitch and refine your press release writing in just one day!

Finding the hook

Hook your readers and improve your open rates with tips on press release subject lines and headlines. Practice writing your own release and workshop them with our media trainer

Pitching and following up

Identify who to target your pitch to. As well as when and how to pitch so that your chances of media pick-up are optimised

Key takeaways from this course

Industry standards

Differentiate the needs of multiple media outlets, including value-adds for TV or radio and the use of embargoes 

Key ingredients of a release

Uncover the needs of journalists across multiple media, including media-friendly language, story angles, news value and structure of the release

Are you a not-for-profit or would you like to bring along two or more people? Contact us for a special quote at mediatraining@aap.com.au or (02) 9322 8140 

Registrations now open

Each workshop is limited to 12 seats

Do these dates not work for you or are you located outside of Sydney or Melbourne?

Click here for your full list of FY20 Workshop dates

$690

16th October 2019 

Melbourne

exc. GST

$690

exc. GST

$690

exc. GST

6th November 2019 

Sydney

11th September 2019 

Sydney

7 seats left

7 seats left

"It's been great to get back to the basics, how to package up material and what journalists look for."

- PR & Social Media Assistant

"It has improved my understanding of how to pitch to journalists & develop engaging content."

- Comms & Events Coordinator

- Media & Comms Advisor

"I have had a great experience, learned a lot and grown in confidence."

Testimonials

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813

CONTACT US

Melbourne

Sydney

For more information regarding the event and agenda, please contact us at mediatraining@aap.com.au or (02) 93228140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813