Knowledge Centre

As a division of Australian Associated Press, Medianet holds a unique position in the media landscape. Medianet has unparalleled access to the latest research and information from the media, insights into corporate communications, PR and more. To stay on top of the latest articles, white papers and studies, sign up for email alerts.

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Vivid ideas on creating cut-through content
by Stephen Olsen

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher, how does one create content that cuts through the noise, pulls in its audience and creates an ongoing dialogue?

30.05.2016  by Stephen Olsen

The word from newsrooms on the 2016 Federal Election campaigning to date is well and truly out! That word is 'Lacklustre'; sometimes spelt b-o-r-i-n-g.

16.05.2016  by Stephen Olsen

If you hadn't already belted yourself in for a long ride, it is now officially game on for the 2016 Federal Election. As political foes face off, it's also the season for challenging politicians on their promises and lobbying your local member.

29.04.2016  by Stephen Olsen

Putting aside this year’s record weather temperatures, the political mercury will be rising steeply for the next few months: firstly with the 2016 Budget due to be tabled in Canberra on Tuesday 3 May, and the looming Federal election expected to follow within sixty days on 2 July.

01.04.2016  by Stephen Olsen

Whatever the origins are of April Fools' Day, there’s a real attraction still to having an excuse for dropping our masks of absolute seriousness and gravity in exchange for a licence to engage in a relatively unbridled splash of levity and humour.

11.02.2016  by Stephen Olsen

Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases.

20.01.2016  by Mercedes Carrin

Events are great ways of getting a message across. They inform, engage and create a memorable impression on your attendees. But how do you get the media attention you want? Download this eBook to find out.

18.01.2016  by Sarah Higgins

Press releases are a great source of content for journalists. But when your target audience has made their living out of impeccable grammar, writing style and headline prowess, there are a few 'don'ts' that will take your story from press release to press delete...

16.10.2015  by Claire Yarker

Recent research conducted by Microsoft has revealed how our increasingly digital lifestyles are rewiring our brains. Read on to find out how the results effect today's PR and communication professionals.

25.03.2015  by Mercedes Carrin

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google seems to think so too! Taking a small step to publish your press release online you could see it appear far beyond the online newsroom.

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