Knowledge Centre

As a division of Australian Associated Press, Medianet holds a unique position in the media landscape. Medianet has unparalleled access to the latest research and information from the media, insights into corporate communications, PR and more. To stay on top of the latest articles, white papers and studies, sign up for email alerts.

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Vivid ideas on creating cut-through content
by Stephen Olsen

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher, how does one create content that cuts through the noise, pulls in its audience and creates an ongoing dialogue?

03.08.2015  by Delphine Vuagnoux

We've been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the perfect media release.

03.07.2015  by Delphine Vuagnoux

Use our Press Release Template to write the content of your story. A press release is one of the most efficient and cost-effective tactics to communicate en masse for your organisation or cause. Your story has to be relevant and well-formatted to gain a journalist's attention...

07.08.2014  by Gizelle Alam

A media database tool is used specifically used to pitch stories on a particular topic, product or company to a journalist. If you are in the process of researching what to look for in the ultimate Media Contacts Database, we’ve put together a simple and easy check list to help you ensure you get the most value for money.

29.10.2013  by Mercedes Carrin

Today is all about your content earning the trust of the media, your clients and your prospective clients. To ensure you stay on top of your content strategy and ensure there is no gaps, we've developed a Content Calendar Template for you to download.

22.10.2013  by Gizelle Alam

When speaking about finding the right angle to your press release, we’re talking about finding the major point of your story to make it ‘newsworthy’ and interesting to the readers, journalists or editors.

22.10.2013  by Gizelle Alam

Just like news articles, it’s important to hook your readers in at the start of your news release. This will determine whether your press release will get read properly or just skimmed through and forgotten.

21.10.2013  by Gizelle Alam

Get creative. With thousands of press releases being distributed every day, it’s important to get creative in order to stand out from the crowd.

19.10.2013  by Gizelle Alam

There is always that unpleasant feeling when you spend hours and hours crafting the perfect, strong-angled and compelling press release and no one contacts you.

18.10.2013  by Gizelle Alam

Headlines are the first thing that readers, journalists and editors see. Focusing on your headline and spending time to perfect it, will most certainly be worth it.

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