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If you hadn't already belted yourself in for a long ride, it is now officially game on for the 2016 Federal Election. As political foes face off, it's also the season for challenging politicans on their promises and lobbying your local member.
We've been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the perfect media release.
Use our Press Release Template to write the content of your story. A press release is one of the most efficient and cost-effective tactics to communicate en masse for your organisation or cause. Your story has to be relevant and well-formatted to gain a journalist's attention...
A media database tool is used specifically used to pitch stories on a particular topic, product or company to a journalist. If you are in the process of researching what to look for in the ultimate Media Contacts Database, we’ve put together a simple and easy check list to help you ensure you get the most value for money.
Today is all about your content earning the trust of the media, your clients and your prospective clients. To ensure you stay on top of your content strategy and ensure there is no gaps, we've developed a Content Calendar Template for you to download.
When speaking about finding the right angle to your press release, we’re talking about finding the major point of your story to make it ‘newsworthy’ and interesting to the readers, journalists or editors.
Just like news articles, it’s important to hook your readers in at the start of your news release. This will determine whether your press release will get read properly or just skimmed through and forgotten.
Get creative. With thousands of press releases being distributed every day, it’s important to get creative in order to stand out from the crowd.
There is always that unpleasant feeling when you spend hours and hours crafting the perfect, strong-angled and compelling press release and no one contacts you.
Headlines are the first thing that readers, journalists and editors see. Focusing on your headline and spending time to perfect it, will most certainly be worth it.
- News headlines
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- Schiavone is unaware of her own retirement  |
- Today in History, May 25  |
- Man dead after Qld hit and run  |
- Murray, Djokovic win at Roland Garros  |
- Two Indian climbers found dead on Everest  |
- Two men dead in Vic crash  |
- US new-home sales jump to 8-year high  |
- Wall St opens higher, banks gain  |
- Cosby arrives at court in sex assault case  |