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September 18th 2018

An event to uncover new angles for your summer media strategy

With Christmas only a few short months away, journalists are already thinking ahead for what will be featured on TV, radio, online and print. That's why AAP's Entertainment and Lifestyle Masterclass has been designed to help you plan ahead and penetrate the media with your summer media strategy over the festive break.

Whether you need to prepare press releases for your clients, your organisation campaigns or you'd like a product featured in gift guides, AAP's star-studded lineup of editors, producers, writers, reporters and presenters are here to provide you with all the angles, strategies and feedback you need to start your media preparation. 

Be sure to bring along your press release as all past Masterclasses have seen attendees stories published locally and internationally. 

Mingle with the best in entertainment and lifestyle media

AAP Media Masterclass Melbourne




8:30am - 9:00am

9:00am - 10:15am

10:45am - 12:00pm

12:00pm - 12:30pm

12:30pm - 1:00pm

10:15am - 10:45am

Registration, Coffee & Breakfast

Media Panel with Q&A Session 

Morning Tea & Networking

Workshops: Get direct tips and feedback from our media panellists

Final Questions & Closing Remarks

Networking Session


Jayne-Maree Sedgman is an accomplished Journalist with over 16 years of experience. She began her career at the ABC before moving to London, where she spent four years freelancing for the BBC and Reuters. She then rejoined the ABC in the Sydney newsroom where she worked for both radio and TV news, and radio current affairs.

Jayne-Maree Sedgman

Event Moderator

Donna Demaio is an award-winning Senior Journalist, Editor and Broadcaster at 3AW, contributing also to the station’s national network. For more than 25 years, she has covered entertainment, arts, sport, travel, lifestyle and general news. Donna is the Australian Correspondent for Radio NZB Auckland, a contributor to The Age online, an accomplished MC and teaches Radio Journalism, Food, Lifestyle and Travel writing at Macleay College.  

Donna Demaio

Senior Journalist - 3AW

Zoe Lehner is the Senior Producer of the national drive show at KIIS FM. With over 6 years of experience in radio across KIIS FM, 2Day FM and Fox FM, she has worked alongside some of the biggest radio personalities in Australia, including Hamish and Andy, Kyle and Jackie O, Merrick Watts and Sophie Monk. Her experiences branch out across breakfast and drive shows, pitching on air and online content, and project managing events.

Zoe Lehner

Senior Producer - KIIS FM

Marietta Delvecchio is Head of Entertainment for Network Ten’s The Project, where she was also Chief of Staff for several years. She previously worked as a Senior Producer at the Nine Network, working across the Today show and the Gold Telethon for the Sydney Children’s Hospital. She has more than 17 years of television experience across several genres and departments.

Marietta Delvecchio

Head of Entertainment - The Project

Jon Kaila is the Chief of Staff at the Herald Sun, responsible for running the newsroom and reporting directly to the editor of the newspaper. Jon generates story ideas, coordinates coverage of local, national and international major events and manages editorial staff who write for the news pages of the newspaper. Previously, he was a senior crime reporter for the Herald Sun and Sunday Herald Sun. Jon also worked as a National Reporter for the Daily Mirror and Sunday Mirror based in London, England. 

Jon Kaila

Chief of Staff - Herald Sun

Michael Harry is the Editor at Executive Style. With over a decade's experience, he started his career as the Weekend Online Editor for, where he wrote and edited articles and managed news and multimedia content. In 2015, he joined Executive Style, starting out as a writer and producer then moving on to become its National Editor after a year. Outside of his work at the website, he also works as a Lifestyle Journalist, with articles published in Spectrum, Good Food, and The Good Food Guide.

Michael Harry

Editor - Executive Style


Learn how to penetrate the media and build lasting relationships, by knowing what angle or format to use for your story, based on what journalists need and want.

Learn what makes an impactful news angle

Identify the do's and don'ts of pitching

Discover how to target the correct audience

Uncover the latest hot topics and trends



Tuesday 18th September 2018


8:30am Registration Opens 

1:00pm Event Close


Melbourne Cricket Ground

Brunton Ave, Richmond VIC 3002

2018-09-18 08:30:00 2018-09-18 13:00:00 Australia/Sydney AAP Entertainment & Lifestyle Masterclass Melbourne Cricket Ground, Brunton Ave, Richmond VIC 3002 AAP Medianet

It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches.

- Regional communications manager

It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly.

- Account coordinator

- Communications executive

I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists.



Be among the hundreds of companies who have attended the AAP Masterclass series


AAP Masterclass

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813




For more information regarding the event and agenda, please contact us at or (02) 93228140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813