With Christmas only a few short months away, journalists are already thinking ahead for what will be featured on TV, radio, online and print. That's why AAP's Entertainment and Lifestyle Masterclass has been designed to help you plan ahead and penetrate the media with your summer media strategy over the festive break.
Whether you need to prepare press releases for your clients, your organisation campaigns or you'd like a product featured in gift guides, AAP's star-studded lineup of editors, producers, writers, reporters and presenters are here to provide you with all the angles, strategies and feedback you need to start your media preparation.
Be sure to bring along your press release as all past Masterclasses have seen attendees stories published locally and internationally.
Mingle with the best in entertainment and lifestyle media
AAP Media Masterclass Melbourne
8:30am - 9:00am
9:00am - 10:15am
10:45am - 12:00pm
12:00pm - 12:30pm
12:30pm - 1:00pm
10:15am - 10:45am
Registration, Coffee & Breakfast
Media Panel with Q&A Session
Morning Tea & Networking
Workshops: Get direct tips and feedback from our media panellists
Final Questions & Closing Remarks
Jayne-Maree Sedgman is an accomplished Journalist with over 16 years of experience. She began her career at the ABC before moving to London, where she spent four years freelancing for the BBC and Reuters. She then rejoined the ABC in the Sydney newsroom where she worked for both radio and TV news, and radio current affairs.
Donna Demaio is an award-winning Senior Journalist, Editor and Broadcaster at 3AW, contributing also to the station’s national network. For more than 25 years, she has covered entertainment, arts, sport, travel, lifestyle and general news. Donna is the Australian Correspondent for Radio NZB Auckland, a contributor to The Age online, an accomplished MC and teaches Radio Journalism, Food, Lifestyle and Travel writing at Macleay College.
Senior Journalist - 3AW
Zoe Lehner is the Senior Producer of the national drive show at KIIS FM. With over 6 years of experience in radio across KIIS FM, 2Day FM and Fox FM, she has worked alongside some of the biggest radio personalities in Australia, including Hamish and Andy, Kyle and Jackie O, Merrick Watts and Sophie Monk. Her experiences branch out across breakfast and drive shows, pitching on air and online content, and project managing events.
Senior Producer - KIIS FM
Marietta Delvecchio is Head of Entertainment for Network Ten’s The Project, where she was also Chief of Staff for several years. She previously worked as a Senior Producer at the Nine Network, working across the Today show and the Gold Telethon for the Sydney Children’s Hospital. She has more than 17 years of television experience across several genres and departments.
Head of Entertainment - The Project
Jon Kaila is the Chief of Staff at the Herald Sun, responsible for running the newsroom and reporting directly to the editor of the newspaper. Jon generates story ideas, coordinates coverage of local, national and international major events and manages editorial staff who write for the news pages of the newspaper. Previously, he was a senior crime reporter for the Herald Sun and Sunday Herald Sun. Jon also worked as a National Reporter for the Daily Mirror and Sunday Mirror based in London, England.
Chief of Staff - Herald Sun
Michael Harry is the Editor at Executive Style. With over a decade's experience, he started his career as the Weekend Online Editor for AdelaideNow.com.au, where he wrote and edited articles and managed news and multimedia content. In 2015, he joined Executive Style, starting out as a writer and producer then moving on to become its National Editor after a year. Outside of his work at the website, he also works as a Lifestyle Journalist, with articles published in Spectrum, Good Food, and The Good Food Guide.
Editor - Executive Style
WHAT YOU WILL GAIN
Learn how to penetrate the media and build lasting relationships, by knowing what angle or format to use for your story, based on what journalists need and want.
Learn what makes an impactful news angle
Identify the do's and don'ts of pitching
Discover how to target the correct audience
Uncover the latest hot topics and trends
Tuesday 18th September 2018
8:30am Registration Opens
1:00pm Event Close
Melbourne Cricket Ground
Brunton Ave, Richmond VIC 3002