Traditional-PR-practices-remain-the-most-effective-journalist-survey

Is the press release dead? Journalist survey finds traditional PR practices remain the most effective

The PR, marketing and communications industries are constantly evolving to adapt to new technologies and trends. In recent years PR…

PR in the age of social media – the “do’s” and “don’ts” of connecting with journalists

It is hard to believe that social media as we know it has only been around for less than two…

Summer Media Guide 2019-2020

As the holiday season comes around again, so does our annual Summer Media Guide 2019 – 2020. While we start…

Study of Journalism and Social Media in Australia

  Some 55% of Australian journalists believe the internet and social media have diluted the quality of news content and…

Recipes of good tidings for Christmas

Every year the approach of Christmas sees the successful recipe for press releases begin to take on a different flavour….

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…

Taking a Closer Look at Press Releases – The Missing Loop

It is a truism that, just like any other piece of writing, the text in press releases has strengths and weaknesses….