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The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

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A formula for effective press releases: Well positioned content and genuine news angles

There is an almost universal formula that your press releases should say what they need to say, and tell the…

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Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…

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Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…

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Taking a Closer Look at Press Releases – The Missing Loop

It is a truism that, just like any other piece of writing, the text in press releases has strengths and weaknesses….

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Changing the Calendar in the Name of a Good Cause

If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…

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Michael O’Connell: “It’s an exciting time to be in the industry”

This article first appeared on PR Measured The Australian media intelligence market is highly innovative, and always sparks our interest…

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Vivid ideas on creating cut-through content

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher,…