The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…


A formula for effective press releases: Well positioned content and genuine news angles

There is an almost universal formula that your press releases should say what they need to say, and tell the…


Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…


Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…


Taking a Closer Look at Press Releases – The Missing Loop

It is a truism that, just like any other piece of writing, the text in press releases has strengths and weaknesses….


Changing the Calendar in the Name of a Good Cause

If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…


Michael O’Connell: “It’s an exciting time to be in the industry”

This article first appeared on PR Measured The Australian media intelligence market is highly innovative, and always sparks our interest…


Vivid ideas on creating cut-through content

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher,…