Study of Journalism and Social Media in Australia

  Some 55% of Australian journalists believe the internet and social media have diluted the quality of news content and…

Interview with Michael O’Connell, Managing Director of Medianet

Michael O’Connell is Managing Director of Medianet and its media analysis arm, Mediaverse. Michael recently attended the international AMEC awards…

Events: How to Get The Media Coverage You Want

  Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…

press release template

How To Write a Press Release – Download Press Release Template

Use our Press Release Template to write the content of your story. A press release is one of the most…

A formula for effective press releases: Well positioned content and genuine news angles

There is an almost universal formula that your press releases should say what they need to say, and tell the…

news release for an event

How to Write a News Release for an Event

Even with all the new aged media, getting coverage from the media can still make a big impact on the…

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

Don’t take our word for it – what journalists say about press releases

The latest word out of global and US press release mega-firm PRNewswire is that press releases are as integral to…