Three PR roadblocks that are surprisingly easy to overcome

    There are many reasons why a business might look to implement a PR strategy. Maybe they want to…

Digital vs traditional PR: Which one comes out on top?

    A traditional PR strategy used to involve going to events, meet-ups, a showcase, dinner parties —basically anywhere you…

Targeted media pitches: when less is more in press release distribution

When you think you have a great story and have prepared a solid media release, it may be tempting to…

Embargoes: what you should know about them and when you should use them

An embargo is a direction or request on a media release that the information be kept confidential until a specified…

PR Profile: the perks and challenges of tourism and travel PR

PR Profile with Philip Engelberts Born in the Netherlands, Philip Engelberts moved to Australia in the late 90s and founded…

Media Alert Bulletin

Federal Budget announcement: How to make your press release stand out

With the 2021-22 Federal Budget announcement coming up on Tuesday 11 May, now’s the time to get prepared to add…

Owned, earned and paid media — the pros and cons.

With so many diverse PR strategies being used today, it can be hard to know what will deliver the greatest…

Traditional-PR-practices-remain-the-most-effective-journalist-survey

Is the press release dead? Journalist survey finds traditional PR practices remain the most effective

The PR, marketing and communications industries are constantly evolving to adapt to new technologies and trends. In recent years PR…