additional-assets

The icing on the cake of a press release: Additional assets

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full…

content-angles

A formula for effective press releases: Well positioned content and genuine news angles

There is an almost universal formula that your press releases should say what they need to say, and tell the…

headlines

Crafting effective press releases: Headlines first

Of all the sequential steps that go into crafting an effective press release, putting an effective heading or headline at…

OCTSOBER-IMAGE

Changing the Calendar in the Name of a Good Cause

If you weren’t aware, one of the cause-related awareness campaigns staged through the month of September was dedicated to people…

Eight Key Ingredients to craft the perfect media release

Eight key ingredients to craft the perfect media release

We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…

PRorDelete

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…

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So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…

DL_PR

How to write a press release: Template

Use our Press Release Template to write the content of your story. A press release is one of the most…