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Media Research Information and Insights

Owned by Australian Associated Press, Medianet has unparalleled access to the latest media research information and insights and holds a unique position in the media landscape.

 

Blog categories include: Media Relations, Media Trends, DIY PR, Social Media and Journalist Interviews with Medianet.

If you would like to suggest a topic for a future article or whitepaper, email us at knowledge@medianet.com.au

So you think the press release is dead? Google doesn’t.

There is constant talk that press releases are dead. Quite the opposite, they are very much alive and kicking. Google…

How to write a press release: Template

Use our Press Release Template to write the content of your story. A press release is one of the most…

China in Focus

The China-Australia Free Trade Agreement (ChAFTA) signed in November 2014 is only one of the many factors that makes China…

Local Business, Global Publicity: It’s Possible.

Many companies look at reaching overseas markets when sending their press releases in order to expand their influence and success…

What to look for in a Media Contacts Database

When looking for a Media Contact Database, it’s not about the fancy design or pretty pictures. It’s about the features…

Five Tips to Give your Release its Best Shot

A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their stories and that they are more…

Almost 10 Times the Visibility for your Press Release

Multimedia content in press releases continues to significantly enhance the visibility of press releases.   Multiple studies conducted by PR…

Infographic: Why visuals are so important for your releases

We’ve been doing some research on how humans interact with images and how news stories are best told with multimedia….