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Media Research Information and Insights

Owned by Australian Associated Press, Medianet has unparalleled access to the latest media research information and insights and holds a unique position in the media landscape.

 

Blog categories include: Media Relations, Media Trends, DIY PR, Social Media and Journalist Interviews with Medianet.

If you would like to suggest a topic for a future article or whitepaper, email us at knowledge@medianet.com.au

Game on for the Federal Election

If you hadn’t already belted yourself in for a long ride, it is now officially game on for the 2016…

Time to prepare for the 2016 Budget

Putting aside this year’s record weather temperatures, the political mercury will be rising steeply for the next few months: firstly…

How The Media Breaks Through To The Goldfish Consumer

Recent research conducted by Microsoft (Microsoft 2015) has revealed how our increasingly digital lifestyles are rewiring our brains. The findings…

April Fools’ Day: Some Days are Meant for Joking

There is no denying the real attraction of April Fools’ Day as an excuse for dropping our masks of absolute…

[Valentine’s Day] Three Things Journalists (Secretly) Love About Press Releases

Without betraying any confidences, I have a small secret to share: Not all journalists hate press releases.  Indeed, on a…

Events: How to Get The Media Coverage You Want

  Events are great ways of getting a message across. They inform, engage and create a memorable impression on your…

Eight key ingredients to craft the perfect media release

We’ve been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the…

Press Release or Press Delete: Five Things Journalists Hate

Press releases are a great source of content for journalists. But when your target audience has made their living out…