7 March 2019

Be among the hundreds of companies who have & will be attending the AAP Masterclass series

Melbourne is a sports town. There are huge events like the AFL home and away and finals series. There's the Spring Racing Carnival, Australian Tennis Open, Boxing Day Test and Formula One Grand Prix... There are hundreds of thousands of people participating in thousands of different sports and levels that we often don't get to hear about. So how do you get your message, your sport and your voice heard in a highly competitive media landscape? How do you get cut through?

AAP Medianet's first Sports Masterclass is perfectly timed to help you refine your communications messaging so you can stand out from the crowd. Find out what it takes to get your sport, your stories and your message noticed - including tips on best time to call, headline writing, news angles and pitching story ideas.

AAP's Sports Masterclass will connect you with leading sports journalists and producers from print, electronic and digital media. Small group workshops will provide the opportunity to bounce ideas, get inside tips and develop ongoing relationships with some of the top experts in sporting journalism.

Hear from the best in the game at AAP's Sports Masterclass

AAP Media Masterclass Melbourne


Kelli Underwood, Event Moderator

Kelli Underwood has been part of ABC Grandstand’s AFL commentary team for more than a decade. She hosts ABC TV’s Offsiders program, Sunday's AFL coverage on Fox Footy and more. Kelli has previously worked for Radio 3AW and Network Ten as a sports reporter. She was named the best sports broadcaster on television and radio at the Australian Sports Commission Awards this year and has won two Astra Awards, including the 2015 award for Most Outstanding Female Presenter.

Jon Anderson, Sports Columnist at the Herald Sun

Jon Anderson is a renowned Sports Columnist at the Herald Sun, where he has worked for 35 years. Jon also regularly reports for Fox Sports Australia and 3AW and is an accomplished author and editor. He has worked on books about sports personalities Mark Jackson, Rodney Hogg and Brian Taylor.

Greg Baum, Acting Sports Editor at The Age

Greg Baum is the Acting Sports Editor at The Age. He started his career working at The Sun newspaper (now the Herald Sun) as a Sub-Editor and Sports Writer. In May 1989, Greg moved to The Age where he rose to Associate Editor and is now Acting Sports Editor. Greg has also written for The Guardian, edited Wisden (Australian edition), written two books and collaborated with footballer Chris Judd and cricketer Paul Reiffel on their books. He has received multiple awards for his work, including a Walkley Award in 2008.

Ayrton Woolley, Sports Reporter at Channel Nine

Ayrton Woolley commenced his broadcast career at Channel Nine in 2010 where he is now a Sports Reporter on the evening news. He has also had various commentary and presenting roles at Wide World of Sports. A Devonport native, Ayrton is a graduate from RMIT and passionate AFL fan.

More panellists to be announced. For more information contact masterclass@aap.com.au or call (02) 9322 8140. 




1:45pm - 2:00pm

2:00pm - 3:15pm

3:30pm - 4:30pm

4:30pm - 5:30pm

3:15pm - 3:30pm


Media Panel with a Q&A Session 


Workshops: Get direct tips and feedback from our media panellists

Networking & Drinks


Learn how to penetrate the media and build lasting relationships, by knowing what angle or format to use for your story, based on what journalists need and want.

Learn what makes an impactful news angle

Identify the do's and don'ts of pitching

Discover how to target the correct audience

Uncover the latest hot topics and trends



exc. GST

Regular Bird Pricing


exc. GST

Early Bird Pricing

Use the promo code EARLYBIRD

Are you a not-for-proit or would you like three or more tickets? Call (02) 9322 8140 or email masterclass@aap.com.au



Thursday 7 March 2019


1:45pm Registration Opens 

5:30pm Event Close


Melbourne Cricket Ground

Brunton Ave, Richmond VIC 3002

2019-03-07 13:45:00 2019-03-07 17:30:00 Australia/Sydney AAP Sports Masterclass Melbourne Cricket Ground, Brunton Ave, Richmond VIC 3002 AAP Medianet masterclass@aap.com.au

"It's just so useful having that exposure to people in the media, they're the people we're pitching stories to but don't often give us or have the time to give us feedback on the quality of our pitches."

- Regional communications manager

"It was really useful for me because I got some really good tips on some stories and I've got some pitch ideas that I'm going to go back to the office and work on directly."

- Account coordinator

- Communications executive

"I'm already thinking about some of our clients and upcoming campaigns where we can pitch differently or incorporate a few other elements that may spark some interest from the journalists."



AAP Masterclass

Level 6, 3 Rider Boulevard

Rhodes NSW

Australia 2138

1300 616 813




For more information regarding the event and agenda, please contact us at masterclass@aap.com.au or (02) 93228140

Level 8, 40 City Road, 

Southbank VIC 

Australia 3006 

1300 616 813